Artist Development
&
Digital Marketing
CLIENT SUCCESSES
DIGITAL MARKETING
From March 2021 to December 2022:
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From < 300 monthly listeners to >10,000 monthly listeners on Spotify, who continue to write and engage long-term, even after ceasing IG and FB ads, and without buying playlist positions
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Took Spotify follower count from 130 to 3,344
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Instagram follower count from <200 to >4,600
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From 0 to 1,910 YouTube Subscribers, garnering >268,000 views
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Decreased ad cost by: 67% (from $1.36 CPL to $0.45 CPL for optimal U.S. target city follows) and 46.6% (from $0.10 cpc to $0.06 cpc worldwide), respectively, through audience retargeting (lookalike audiences, video performance retargeting, and manual tweaking, including bot flagging for ideal audience definition)
MAUMAUMAU
DIGITAL MARKETING
6-month campaign from October 2020 to May 2021
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Decreased ad cost by 40% (from $0.10 cpc to $0.06 cpc worldwide) through audience retargeting (lookalike audiences, video performance retargeting, and manual tweaking, including bot flagging for ideal audience definition)
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Garnered 100k+ streams for single, “Mouth Breather”
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Took Spotify follower count from 46 to >1500
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From <100 monthly listeners to >10,000 monthly listeners on Spotify
THUS FAR
DIGITAL MARKETING
1 year campaign from February 2020 to February 2021
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Decreased ad cost by 75% (from $0.16 cpc to $0.04 cpc worldwide) through audience retargeting (lookalike audiences, video performance retargeting, and manual tweaking, including bot flagging for ideal audience definition)
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Garnered > 308k streams for “The Ocean Is Fiction EP,” including 171k+ streams for lead single, “Silver Cord”
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Took Spotify follower count from <100 to >8,700
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From 0 to 1,190 YouTube Subscribers, garnering >48,000 views
SHAUN MYKAL WALKER
DIGITAL MARKETING
1 year campaign from February 2020 to February 2021
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Decreased ad cost by 75% (from $0.16 cpc to $0.04 cpc worldwide) through audience retargeting (lookalike audiences, video performance retargeting, and manual tweaking, including bot flagging for ideal audience definition)
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Garnered > 308k streams for “The Ocean Is Fiction EP,” including 171k+ streams for lead single, “Silver Cord”
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Took Spotify follower count from <100 to >8,700
BE A BADASS.
